Free Shipping On All Orders Over $75

The Art of Roasting: Why it Matters for Your Coffee

The Art of Roasting: Why it Matters for Your Coffee
Posted on May 5th, 2023


When it comes to coffee, every step of the process matters. From the origin of the beans to the roasting process, each factor plays a crucial role in determining the final taste of your cup of coffee. One of the most important factors in the coffee-making process is the duty-roasting process. At American Roasters Coffee Company, we take pride in our duty-roasting service, and we believe it's essential to creating the perfect cup of coffee.


In this blog post, we'll explore the art of duty-roasting and why it matters for your coffee. We'll take a closer look at how to choose the perfect roast for your coffee and the different types of coffee roasts. Let's dive in!



The Importance of Duty-Roasting

Duty-roasting is the process of roasting coffee beans to a specific level to bring out their unique flavors and characteristics. At American Roasters Coffee Company, we understand the importance of duty-roasting, and we take extra care to ensure that every batch of coffee beans is roasted to perfection.


Duty-roasting is essential because it determines the taste and aroma of your coffee. The longer the coffee beans are roasted, the darker and richer the flavors become. Lighter roasts, on the other hand, are more acidic and have a more subtle taste. The duty-roasting process allows us to bring out the unique flavor profile of each type of coffee bean and ensure that every cup of coffee is delicious and satisfying.



How to Choose the Perfect Roast for Your Coffee

Choosing the perfect roast for your coffee can be overwhelming, especially if you're new to the coffee world. However, it's essential to understand the different types of coffee roasts to find the one that suits your taste buds. Here are the three main types of coffee roasts:


Light Roast

Light roasts are the lightest in color and have a higher acidity level than darker roasts. They have a milder taste and are perfect for those who prefer a more subtle flavor. Light roasts are ideal for coffee beans with a higher acidity level and floral, fruity, or citrusy notes.


Medium Roast

Medium roasts are slightly darker than light roasts and have a more balanced flavor profile. They're less acidic and have a sweeter taste than light roasts. Medium roasts are perfect for those who prefer a coffee with a medium body and a balanced flavor.


Dark Roast

Dark roasts are the darkest in color and have a bold and robust flavor. They have the lowest acidity level and are ideal for coffee beans with a nutty, chocolaty, or caramel-like taste. Dark roasts are perfect for those who prefer a strong and bold cup of coffee.



Understanding the Different Types of Coffee Roasts

In addition to the three main types of coffee roasts, there are also other types of roasts that fall in between the main categories. Here's a closer look at some of the different types of coffee roasts:


City Roast

City roasts are slightly lighter than medium roasts and have a well-balanced flavor. They're perfect for coffee beans with a fruity or floral taste and have a medium acidity level.


Full City Roast

Full City roasts are slightly darker than medium roasts and have a more caramelized flavor. They're perfect for coffee beans with a nutty or chocolaty taste and have a low acidity level.


French Roast

French roasts are the darkest roast and have a bold and smoky flavor. They're perfect for coffee beans with a bold and rich taste and have the lowest acidity level.



The Importance of Freshness in Coffee Beans

In addition to duty-roasting, freshness is another critical factor in creating the perfect cup of coffee. Fresh coffee beans produce a more flavorful and aromatic cup of coffee compared to beans that have been sitting on the shelf for weeks or even months. At American Roasters Coffee Company, we take extra care to ensure that our coffee beans are as fresh as possible.


When coffee beans are roasted, they begin to release carbon dioxide gas, which helps to preserve the flavor and aroma of the beans. Over time, the carbon dioxide gas dissipates, and the coffee beans begin to stale. As a result, it's essential to use fresh coffee beans to ensure that you're getting the best possible taste.


When you purchase coffee beans, it's crucial to look for beans that have been recently roasted. At American Roasters Coffee Company, we roast our beans in small batches to ensure that they're as fresh as possible. We also recommend storing your coffee beans in an airtight container away from light, heat, and moisture to preserve their freshness.


Using fresh coffee beans also allows you to enjoy the unique flavors and characteristics of each type of coffee bean. Over time, the flavors and aromas of the coffee beans will begin to blend together, resulting in a less flavorful and less aromatic cup of coffee.


In addition to providing a better taste, fresh coffee beans also have a higher caffeine content. Caffeine begins to degrade as soon as the coffee beans are roasted, so using fresh beans will provide you with a more potent cup of coffee.


At American Roasters Coffee Company, we're committed to providing our customers with the freshest and most delicious coffee possible. Our duty-roasting process and commitment to freshness ensure that every cup of coffee is bursting with flavor and aroma.


In conclusion, the freshness of coffee beans is just as important as the roasting process when it comes to creating the perfect cup of coffee. Using fresh coffee beans allows you to enjoy the unique flavors and characteristics of each type of coffee bean and provides a better taste and aroma. At American Roasters Coffee Company, we're dedicated to providing our customers with the freshest and most delicious coffee possible.



At American Roasters Coffee Company, we understand the importance of duty-roasting, and we're committed to providing our customers with the best possible coffee experience. By offering duty-roast services, we can ensure that every cup of coffee is roasted to perfection and brings out the unique flavor profile of each type of coffee bean.


Whether you prefer a light, medium, or dark roast, our duty-roasting service allows us to customize your coffee to your specific taste preferences. We use only the highest quality coffee beans, including Ethiopian No. 1 (Asikana Welega Wayu Koli Natural Gr. 1) and Smithsonian Bird Friendly, to ensure that every cup of coffee is fresh, flavorful, and satisfying.


At American Roasters Coffee Company, we're dedicated to bringing people together, one cup of coffee at a time. Whether you're a coffee fanatic or just looking for a daily pick-me-up, we have something for everyone. We also offer American Roasters® Embroidered Logo Mesh-Back Cap products to complete your coffee experience.


Don't hesitate to reach out to us at (206) 371-6759 to learn more about our duty-roasting service and how we can provide you with the freshest and most delicious coffee. Join us in celebrating the art of duty-roasting and discover the perfect cup of coffee today!

Let's Connect!

We love hearing from our customers! Whether you have a question, a comment, or just want to say hello, we're here for you. Fill out the form below, and we'll get back to you as soon as possible. We look forward to connecting with you and sharing our love for handcrafted coffee!