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Elevate Your Cup

Our Logo Explained

The American Roasters Coffee Company logo pays homage to our active, retired, & fallen military service members, as well as first responders through its design.

The Eagles’s shield which is covered by the American flag denotes the protection of our country.

6 of the roses in the bald eagle’s left talon is a representation of each branch of our military with 1 representing first responders. This is our way of paying homage to our active, retired, & fallen military service members as well first responders.

The Motto “FORTIS ET LIBER” which is listed on the banner clutched by the bald eagle beak is Latin which translates “STRONG AND FREE” in English. This signifies the strength and freedom of our nation.

The reef surrounding the eagle represents the long-lasting prosperity of our country.

Lastly, the olive branch denotes our nations pursuit of peace.

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